"AMERICAN PASSPORT"
Visual Manifesto
Director/Editor: Cullen Newsome
Art Directors: Charlotte Jonsson, Amanda Jordan, Claire Yu and Cullen Newsome
Copywriter: Sarah Turner
#AmericanPassport
In this campaign we focus on the richness of a Greyhound journey. The emotional connection the rider has to the journey is often overlooked. Millennials want to be well traveled but they think they can't afford it. This is no longer the case.
Highlighting the cities in the US that have the same names as iconic cities across the world, we see the rich landscape accessible by Greyhound.
You don't have to cross the ocean to see the world.
Greyhound
